AdTech Software Testing Services
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AdTech Software Testing Services

Crush bugs, conquer the market. AdTech app testing that secures your success.




Years of experience


Software QA engineers


Integrations into an existing development & testing process


Projects tested from scratch


Reviews on

AdTech software testing involves evaluating and validating the functionality, performance, and reliability of software applications designed for the advertising industry. At DeviQA, we test ad servers, demand-side platforms (DSPs), supply-side platforms (SSPs), and other ad-related technologies to ensure they operate as needed. Leveraging our extensive experience and best industry practices we efficiently test even the most complex solutions so that they meet all clients’ and users’ requirements.

Our Solutions For Your AdTech Testing Challenges

We understand that AdTech testing comes with its unique set of challenges. Our mission is to efficiently address them and ensure your business's growth and success. Explore how our tailored solutions can elevate your AdTech testing experience.

Inconsistent Cross-Platform Performance


AdTech software often struggles to deliver consistent performance across various platforms, browsers, and devices. This inconsistency can impact the effectiveness of advertising campaigns and lead to a bad user experience.


Our advanced testing methodologies include comprehensive cross-platform testing to ensure that your AdTech software performs seamlessly across diverse environments. We identify and address compatibility issues, guaranteeing a uniform and exceptional user experience for your audience.

Performance Bottlenecks and Latency


Slow-loading ads or latency issues can result in a poor user experience, leading to decreased engagement and potential customer loss. It is crucial to identify and resolve performance bottlenecks promptly to maintain a competitive edge in the dynamic AdTech landscape.


Our testing process includes meticulous performance testing to pinpoint bottlenecks within your AdTech software. Through load testing and performance profiling, we help optimize your software for speed and responsiveness, guaranteeing a seamless and enjoyable experience for your audience.

Rapid Technology Evolution


AdTech evolves rapidly, with constant updates and emerging technologies. Keeping your software up-to-date with the latest technological advancements can be a daunting task.


Our team stays abreast of the latest AdTech trends and technologies. We offer continuous testing services, ensuring that your AdTech software remains resilient and adaptive to the ever-changing landscape. This proactive approach guarantees that your software stays ahead of the curve, delivering optimal performance and staying competitive in the market.

Our Scope Of AdTech Testing Services

To make your AdTech solution shine in the competitive digital landscape, we execute a comprehensive suite of testing types that guarantee flawless app operation and accurate results.

Functional Testing

Uncover the full potential of your AdTech software with our comprehensive functional testing. We meticulously assess every feature, ensuring that your advertising platform operates seamlessly across various scenarios.

Compatibility Testing

Reach a wider audience by ensuring compatibility of your AdTech software with different devices, browsers, and operating systems. Our compatibility testing services guarantee a consistent user experience regardless of the platform, enhancing your software's accessibility and usability.

Usability Testing

Prioritize user satisfaction with our usability testing services. We evaluate user interfaces and overall user experience, identifying areas for improvement to make your AdTech software as user-friendly as possible.

Regression Testing

Ensure that each software update or modification doesn't negatively impact existing functionalities. Our regression testing services meticulously validate that new changes don't introduce unexpected issues, maintaining the integrity of your AdTech platform.

Performance Testing

Elevate the user experience by optimizing the performance of your AdTech software. Our performance testing services evaluate the system's responsiveness, stability, and scalability, ensuring that it can handle varying loads and deliver exceptional results under all conditions.

Automation Testing

Streamline your testing processes and accelerate time-to-market with our automation testing solutions. Our experts use cutting-edge tools and frameworks to automate repetitive tasks, allowing for more efficient and reliable testing of your AdTech software.

Partner with DeviQA: see the difference

Test coverage :



2.5 weeks to run regression testing

1 day to run regression testing

7 days to run smoke testing

1 day to run smoke testing

Outdated test cases

60% increase in the number of regression tests and relevant test cases

50% test coverage

90% test coverage

Supported localizations were not tested

27 localizations supported by QA engineers

No automation testing

>1500 automated test scenarios created

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Dev capacity:



Didn’t have a formal QA process

Built smooth and well-working processes

Didn’t make automated testing

Test automation : smoke, API, UI on all supported browsers

Testing was carried out by the devs

Full coverage of the application by test cases

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Test coverage :



Existing workflow in Jira didn’t allow to understand how many bugs were left unfixed before the release and their priorities

Adjusted the Jira workflow, integrated TestRail with Jira to be able to see statisticls of the issues per release

The lack of test documentation

Developed necessary test artifacts that adhere to industry standards and are easily maintainable

No Automation test coverage

Added multithreading to run tests in parallel on 10 different threads, which reduced the time of the test run in 7 times

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