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AdTech testing services
QA for every impression, bid, click, and conversion.
DeviQA provides AdTech software testing services for DSPs, SSPs, ad exchanges, ad servers, campaign management systems, marketing analytics platforms, and real-time bidding infrastructure. Founded in 2010, DeviQA has delivered 600,000+ man-days of QA work for 300+ clients with a team of 300+ QA engineers, and has tested AdTech products for MINT, Allego, DanAds, Sprinklr, INGO, Realforce, Taplytics, and vCreative.
AdTech products trusted to our QA team
DeviQA’s AdTech QA portfolio includes projects for MINT, Allego, DanAds, Sprinklr, INGO, Realforce, Taplytics, and vCreative.
Our solutions for AdTech software testing challenges
DeviQA addresses QA risks that affect ad delivery, targeting accuracy, bid processing, attribution data, campaign reporting, and platform performance.
Our comprehensive AdTech domain expertise
DeviQA tests the platforms and systems used to deliver, optimize, measure, and protect digital advertising campaigns.
Demand-side platforms
Supply-side platforms
Ad exchanges and real-time bidding systems
Data management platforms
Ad servers and delivery engines
Programmatic advertising platforms
Attribution and analytics systems
Campaign management and automation tools
Audience segmentation and targeting platforms
Fraud detection and brand safety solutions
The scope of our AdTech software testing services
DeviQA provides end-to-end manual and automated testing throughout the development and release lifecycle of AdTech software.
By testing approach
By testing levels
Concerned about the reliability of your AdTech software?
Book a call with DeviQA QA engineers experienced in testing AdTech platforms, data flows, integrations, and high-load advertising workflows.
Abbott Laboratories is a global healthcare giant
90%
Test coverage
1.6k+
Test cases created
X18
Faster regression testing run
Compass is the first modern real estate platform
85%
Test coverage
2k+
Test cases created
2.5x
Faster regression testing run
Arklign is a dental practice platform
95%
Test coverage
5k+
Test cases created
3k+
Number of critical bugs logged
Tipalti is a payment automation platform
12
Years of cooperation
100%
Covered performance
2x
Faster regression testing time
Xola is a booking system for tours and attractions
90%
Test coverage
3.2k+
Automation test scripts created
1-2h
Time of regression
DeviQA’s AI advantage
At DeviQA, we use AI to make testing smarter and simpler. Our ecosystem is built to deliver faster, smarter, and more cost-efficient results — so your team can do more in less time.
DeviQA AI ecosystem
AI-powered IDE assistant
Reduces test script writing time
QA companion
Provides suggestions for test optimization and addresses gaps
Automated code review
Flags unused variables, improper loops, and other common errors
AI for API testing in Postman
Streamlines API test case creation and response validation
Features
Test case creation
Code review
Exploratory planning
Log analysis
without AI
6 hrs
3 hrs
2 hrs
2 hrs
with DeviQA AI
4 hrs (33% saved)
2 hrs (33% saved)
45 min (60% saved)
1 hr (50% saved)
Experience the DeviQA difference
From initial consultation to full-scale QA implementation, we deliver results
Collaboration on your terms
With 16 years in QA, DeviQA provides three AdTech testing engagement models: staff augmentation, dedicated QA teams, and project-based outsourcing.
Staff augmentation
DeviQA QA engineers join your existing team and work under your management.
Advantages:
AdTech expertise without hiring delays
Full control over tasks and priorities
Flexible team scaling
Best for:
Release peaks, temporary QA gaps, or specialized AdTech testing needs.
Dedicated QA team
A stable DeviQA QA team works exclusively on your AdTech platform.
Advantages:
Alignment with your workflows and tools
Long-term retention of product and domain knowledge
Capacity that scales with your roadmap
Best for:
AdTech products with continuous releases and evolving QA requirements.
Project-based outsourcing
DeviQA owns testing for a defined AdTech release, integration, migration, or project.
Advantages:
Defined scope, timeline, and deliverables
End-to-end accountability
Minimal internal management
Best for:
Defined projects or companies without internal AdTech QA expertise.
Why choose DeviQA for AdTech software testing?
16 years in QA and 600,000+ project man-days delivered.
Full accountability for the assigned QA scope, delivery, and reporting.
Certified to ISO 9001, ISO/IEC 27001, and ISO/IEC 20000-1.
Free QA trial before payment.
Senior QA engineers who work autonomously within client teams.
96% team retention compared with the 80% industry average.
Testing lab with 300+ physical devices and multiple platforms and environments.
Access to DeviQA’s community of 4,000+ QA engineers and experts.
Book a call with DeviQA to improve AdTech platform performance, ad delivery accuracy, and release reliability.
Our approach to AdTech software testing
DeviQA follows a six-step process to test ad delivery, bidding, tracking, attribution, performance, and security across AdTech platforms.
Risk & architecture analysis
We review your platform architecture, business logic, integrations, and revenue-critical advertising workflows.
Test strategy & environment setup
We define test coverage and configure production-like environments, devices, browsers, networks, and test data.
Functional & data validation
We validate ad rendering, auctions, impressions, clicks, conversions, attribution data, and campaign reporting.
Performance & scalability testing
We measure latency, throughput, stability, and recovery under expected and peak advertising loads.
Security, privacy & fraud testing
We test security controls, privacy-related data flows, and fraud-detection logic for bot traffic and invalid activity.
CI/CD integration & continuous optimization
We integrate automated tests into CI/CD, monitor failures, and update test coverage as the platform changes.
Here’s what people are saying
about DeviQA
34 reviews
34 reviews
9 reviews
“It was so easy to integrate your people with us and we didn't have any problems.”
Janosch Greber
VP of engineering at RealTyme
“DeviQA has always brought us really high quality candidates for us to be able to seamlessly mesh into our team.”
Danny He
CEO and founder at Soapbox
“You guys have always been genuine, flexible and personable.”
Ryan Austin
CEO and founder at Cognota
“In fact, they have been a part of our success story, helping us grow from six workers 11 years ago to about 1200 workers now.”
Raanan Tauber
QA manager at Tipalti
“They can take my lack of knowledge and I can trust that they will be able to produce something of value.”
Ray Alde
Co-founder & cto at Arklign
“To me, that's above and beyond, I did not expect that to be so smooth and so easy.”
Mark Levine
Chief product officer at CYDEF
“They know what they're doing because the people that they send to us are quality people.”
Charles Chase
Chief technology officer at Returnmates
“There is also very good follow up on the engineers and the job they're doing.”
Olivier Mayot
Chief technology officer at SimpliField
Collaboration process overview
- 01
Initial contact. We start by understanding your testing needs and aligning them with your goals.
- 02
Assessment. Our experts analyze your current process and propose a tailored improvement plan.
- 03
PoC. Try a free proof of concept to see our capabilities in action.
- 04
Trial & evaluation. We conduct a trial phase and review the results together.
- 05
Contract & QA implementation. Once satisfied, we sign the contract and begin full-scale QA.
- 06
Flexible partnership. DeviQA offers scalable solutions to adapt to your business needs.
