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Marketing analytics platform testing services

Build trust with analytics your customers can actually rely on.

With 15+ years of QA experience, DeviQA helps marketing analytics platforms stay accurate, reliable, and trusted by every customer.

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Our solutions for your marketing analytics platform testing challenges

Even a 1% data error can skew insights. DeviQA keeps your analytics accurate, fast, and compliant.

Data integrity across sources

Challenge

Inconsistent data across CRMs, ad networks, and APIs costs companies up to $12.9M a year.

Solution

Automated ETL validation and reconciliation to ensure every dashboard reflects one reliable truth.

Attribution logic validation

Challenge

67% of marketers struggle with inaccurate attribution models.

Solution

Simulated multi-channel campaign tests to verify conversion paths and keep ROI reports consistent.

Performance under load

Challenge

Slow dashboards lose trust when query volumes grow.

Solution

Load and stress testing that optimizes caching, indexing, and scaling for real-time insights.

Visualization accuracy

Challenge

Clean data can still display wrong due to UI errors.

Solution

Automated checks matching charts and metrics against backend aggregates.

Data privacy & compliance

Challenge

GDPR and CCPA violations can cost up to 4% of revenue.

Solution

Automated compliance testing for anonymization, retention, and access control.

API stability

Challenge

Third-party API updates often break data ingestion and distort metrics.

Solution

Continuous contract testing and monitoring to prevent silent API failures.

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The scope of our marketing analytics software testing services

We provide end-to-end marketing analytics platform testing services to ensure your software delivers exceptional quality at every level.

Case studies

Partner with us:
see the difference

See all stories

Global healthcare giant

Web app testing
Test automation
API testing
Dedicated QA team
  • 90%

    Test coverage

  • 1.6k+

    Test cases created

  • X18

    Faster regression testing run

Read customer story

The first modern real estate platform

Web app testing
Test automation
E2E testing
Load testing
Mobile testing
+2
  • 85%

    Test coverage

  • 2k+

    Test cases created

  • 2.5x

    Faster regression testing run

Read customer story

Dental practice platform

Web app testing
API testing
Dedicated QA team
Mobile testing
+2
  • 95%

    Test coverage

  • 5k+

    Test cases created

  • 3k+

    Number of critical bugs logged

Read customer story

Solution for managing payments

Web app testing
Dedicated QA team
DB testing
API testing
Performance testing
  • 12

    Years of cooperation

  • 100%

    Covered performance

  • 2x

    Faster regression testing time

Read customer story

Booking system for tours and attractions

Web app testing
Test automation
Mobile testing
DB testing
Dedicated QA team
  • 90%

    Test coverage

  • 3.2k+

    Automation test scripts created

  • 1-2h

    Time of regression

Read customer story

Experience the DeviQA difference

From initial consultation to full-scale QA implementation, we deliver results.

DeviQA’s AI advantage

At DeviQA, we use AI to make testing smarter and simpler. Our ecosystem is built to deliver faster, smarter, and more cost-efficient results — so your team can do more in less time.

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AI-powered IDE assistant

Reduces test script writing time

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QA companion

Provides suggestions for test optimization and addresses gaps

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Automated code review

Flags unused variables, improper loops, and other common errors

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AI for API testing in Postman

Streamlines API test case creation and response validation

Features

Test case creation

Code review

Exploratory planning

Log analysis

without AI

6 hrs

3 hrs

2 hrs

2 hrs

with DeviQA AI

4 hrs (30% saved)

2 hrs (40% saved)

45 min (60% saved)

1 hr (50% saved)

Collaboration on your terms

Backed by 15+ years of expertise, DeviQA offers three flexible models for marketing analytics tools testing services to fit your project’s needs, timeline, and budget.

Staff augmentation

Extend your team with skilled QA engineers fast.

Advantages:

  • Flexible scaling without hiring overhead.

  • Quick access to data and API testing experts.

  • Smooth integration into your tools and processes.

Best for:

Teams that need extra QA capacity or niche expertise.

Get started

Dedicated QA team

A full QA team working as part of your organization.

Advantages:

  • Deep product knowledge and long-term consistency.

  • Continuous optimization of automation and coverage.

  • Full transparency and workflow alignment.

Best for:

Companies needing a stable, embedded QA partner.

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Project-based outsourcing

We handle your QA from start to finish.

Advantages:

  • Full ownership of testing strategy and delivery.

  • Clear scope, fixed costs, and minimal management.

  • Faster releases without internal load.

Best for:

Companies seeking a turnkey QA solution.

Get started

Why choose us for marketing analytics software testing?

Over 500,000 project man-days successfully delivered.

We take full accountability for our work.

A range of value-added services at no extra cost.

Free test trial. Try us before making any payment.

Our engineers are senior testers with strong autonomy and self-starting ability.

With a 96% retention rate, we offer stable teams, compared to the industry average of 80%.

Extensive testing lab with a wide range of environments, platforms, and devices.

Access to a technology community of over 1000 QA engineers and experts.

Keep your analytics platform a source of truth, not doubt

Our approach to marketing analytics platform testing

A clear, data-focused process to keep your analytics accurate, stable, and compliant.

01

Discovery & analysis

We assess your data flows, integrations, and reporting logic to define testing goals tied to business KPIs.

02

Strategy design

We build a designed QA plan covering ETL, API, performance, and visualization testing.

03

Environment setup

We mirror real data conditions and create secure, representative test datasets.

04

Execution & automation

We test every stage, from ingestion to dashboard, using a mix of manual and automated checks.

05

Reporting & insights

We deliver transparent reports on data accuracy, performance, and system reliability.

06

Continuous optimization

We track API updates and data changes to keep your analytics ecosystem stable over time.

Here’s what people are saying
about DeviQA

26 reviews

32 reviews

9 reviews

Review

It was so easy to integrate your people with us and we didn't have any problems.

Author

Janosch Greber

VP of engineering at RealTyme

DeviQA helped develop a cybersecurity software platform. Complex automated scenarios test REST APIs through a Faraday library. An SDK application works with Azure, Google Cloud, Docker, and LXC containers.

Yuval Or

Yuval Or

QA manager at Mimecast

Review

DeviQA has always brought us really high quality candidates for us to be able to seamlessly mesh into our team.

Author

Danny He

CEO and founder at Soapbox

DeviQA provides software QA automation engineering support to a QC and QA company. Their work includes sandbox testing, QA, testing automation, DevOps support, and TechOps support.

Alex Ohoussou

Alex Ohoussou

Head of QA & techOPs at QIMA

Review

You guys have always been genuine, flexible and personable.

Author

Ryan Austin

CEO and founder at Cognota

DeviQA has provided application testing services for an HR tech company. The team has managed feature, smoke, and regression automation tests and offered test reports.

Mia Bunjac

Mia Bunjac

QA chapter lead at Renhead Technology

Review

In fact, they have been a part of our success story, helping us grow from six workers 11 years ago to about 1200 workers now.

Author

Raanan Tauber

QA manager at Tipalti

DeviQA provides automatic testing with continuous integration for native and hybrid mobile apps.

Giurea Renato Gabriel P.F.A.

Giurea Renato Gabriel P.F.A.

CTO at Impaktsoft Projekt S.R.L.

Review

They can take my lack of knowledge and I can trust that they will be able to produce something of value.

Author

Ray Alde

Co-founder & cto at Arklign

DeviQA provides QA and testing resources on an ongoing basis. They evaluate architectures and offer both manual and automated testing. The client has also utilized their on-demand developers.

Review

To me, that's above and beyond, I did not expect that to be so smooth and so easy.

Author

Mark Levine

Chief product officer at CYDEF

DeviQA is a dedicated vendor that assists with manual and automated testing on an ongoing basis. They're also overseeing other development projects and supervising the testing portion of those.

Review

They know what they're doing because the people that they send to us are quality people.

Author

Charles Chase

Chief technology officer at Returnmates

DeviQA provided application testing services for an audio editing platform. The team was responsible for continuously testing the UI and functionality of the platform via an automated testing framework.

Review

There is also very good follow up on the engineers and the job they're doing.

Author

Olivier Mayot

Chief technology officer at SimpliField

DeviQA serves as the process improvement partner to a diabetes care and solutions company. They helped scale the client's automated testing and are now working on improving their manual testing framework.

Collaboration process overview

  • 01

    Initial contact. We start by understanding your testing needs and aligning them with your goals.

  • 02

    Assessment. Our experts analyze your current process and propose a tailored improvement plan.

  • 03

    PoC. Try a free proof of concept to see our capabilities in action.

  • 04

    Trial & evaluation. We conduct a trial phase and review the results together.

  • 05

    Contract & QA implementation. Once satisfied, we sign the contract and begin full-scale QA.

  • 06

    Flexible partnership. DeviQA offers scalable solutions to adapt to your business needs.

Ready to connect?

Just fill in your name and email, and we’ll get back to you with available slots

Questions & answers

Accurate data builds trust. Our QA process eliminates data drift, integration errors, and reporting mismatches, ensuring your customers always see consistent, reliable insights.
Yes. We work as an extension of your product and engineering teams, sharing workflows, tools, and reporting dashboards for complete transparency and smooth collaboration.
By automating regression and API validation, we cut testing cycles by up to 70%, letting you ship new analytics features faster without risking data quality.
We combine 15+ years of QA experience with deep domain knowledge in data-driven systems, covering everything from ETL pipelines to dashboard accuracy and compliance.
We cross-verify visualized data with backend queries and raw logs, ensuring every KPI shown to your users matches real campaign performance.
Absolutely. We stress-test ingestion pipelines, load balancing, and query performance to keep analytics stable when your user base or data volume spikes.
You’ll receive detailed reports with test coverage metrics, data integrity scores, and performance trends, turning QA outputs into actionable business insights.
Most clients see measurable gains, faster release cycles, higher data accuracy, and fewer customer-reported issues, within the first 1–2 sprints.