DeviQA
  1. Home
  2. >
  3. Industries
  4. >
  5. Media buying platform testing services

Media buying platform testing services

Confidence for every bid, budget, and report.

Proven media buying platform testing services from a QA company with 16 years of expertise.

Picture

Trusted by

Our solutions for your media buying platform testing challenges

How we turn AdTech complexity into predictable, scalable media buying performance.

Non-deterministic auction outcomes

Challenge

RTB decisions depend on live bids, pacing, and inventory. The same request rarely returns the same result. Auctions complete in <120 ms, leaving no room for logic errors.

Solution

We validate decision logic, rule priority, bid boundaries, and fallback behavior instead of brittle “expected outputs.”

Time-dependent budget and pacing logic

Challenge

Dayparting, timezone shifts, and budget resets frequently cause overspend or underdelivery. 20–30% of AdTech incidents are pacing-related.

Solution

We simulate time boundaries and rapid spend scenarios to ensure budgets, caps, and pacing stay accurate.

Distributed spend calculation

Challenge

Spend and reporting are calculated across asynchronous services, leading to mismatches and “ghost spend.”

Solution

We test end-to-end money flows, from bid to reporting, to ensure financial consistency.

Fragile third-party integrations

Challenge

DSP, SSP, and attribution APIs change often; most AdTech outages start with external integrations.

Solution

We verify schema changes, timeout handling, retries, and graceful degradation.

Scale and latency pressure

Challenge

p95/p99 latency directly impacts win rates and budget control under peak traffic.

Solution

We validate system behavior under load, including throttling and circuit breakers.

Fraud, privacy, and policy enforcement

Challenge

Ad fraud costs the industry $80B+ annually, while privacy rules limit traceability.

Solution

We test IVT filtering, consent handling, and policy logic without breaking performance or attribution.

Media buying software we test

Platforms, systems, and tools across the AdTech media buying ecosystem.

Demand-side Platforms

Programmatic media buying platforms

Real-time bidding systems

Campaign management platforms

Ad bidding and optimization engines

Budget pacing and spend control systems

Audience targeting and segmentation platforms

Ad exchange and SSP integration layers

Attribution and conversion tracking systems

Media buying analytics and reporting platforms

gradient

The scope of our media buying application testing services

We provide end-to-end media buying platform testing services to ensure your software delivers exceptional quality at every level.

Case studies

Partner with us:
see the difference

See all stories

Global healthcare giant

Web app testing
Test automation
API testing
Dedicated QA team
  • 90%

    Test coverage

  • 1.6k+

    Test cases created

  • X18

    Faster regression testing run

Read customer story

The first modern real estate platform

Web app testing
Test automation
E2E testing
Load testing
Mobile testing
+2
  • 85%

    Test coverage

  • 2k+

    Test cases created

  • 2.5x

    Faster regression testing run

Read customer story

Dental practice platform

Web app testing
API testing
Dedicated QA team
Mobile testing
+2
  • 95%

    Test coverage

  • 5k+

    Test cases created

  • 3k+

    Number of critical bugs logged

Read customer story

Solution for managing payments

Web app testing
Dedicated QA team
DB testing
API testing
Performance testing
  • 12

    Years of cooperation

  • 100%

    Covered performance

  • 2x

    Faster regression testing time

Read customer story

Booking system for tours and attractions

Web app testing
Test automation
Mobile testing
DB testing
Dedicated QA team
  • 90%

    Test coverage

  • 3.2k+

    Automation test scripts created

  • 1-2h

    Time of regression

Read customer story

Experience the DeviQA difference

From initial consultation to full-scale QA implementation, we deliver results.

DeviQA’s AI advantage

At DeviQA, we use AI to make testing smarter and simpler. Our ecosystem is built to deliver faster, smarter, and more cost-efficient results — so your team can do more in less time.

card0

AI-powered IDE assistant

Reduces test script writing time

card1

QA companion

Provides suggestions for test optimization and addresses gaps

card2

Automated code review

Flags unused variables, improper loops, and other common errors

card3

AI for API testing in Postman

Streamlines API test case creation and response validation

Features

Test case creation

Code review

Exploratory planning

Log analysis

without AI

6 hrs

3 hrs

2 hrs

2 hrs

with DeviQA AI

4 hrs (33% saved)

2 hrs (33% saved)

45 min (60% saved)

1 hr (50% saved)

Collaboration on your terms

Backed by 15+ years of expertise, DeviQA offers three flexible models for media buying software testing services to fit your project’s needs, timeline, and budget.

Staff augmentation

QA specialists extend your in-house team when needed.

Advantages:

  • Immediate access to AdTech and media buying testing expertise

  • Flexible scaling without long-term hiring commitments

  • Direct collaboration with your engineers and product team

Best for:

Temporary capacity gaps or specific expertise needs.

Get started

Dedicated QA team

Long-term QA team fully embedded in your media buying product.

Advantages:

  • Deep understanding of bidding logic, pacing rules, and integrations

  • Stable velocity and predictable quality over continuous releases

  • Full ownership of testing strategy and quality metrics

Best for:

Scaling platforms with continuous development.

Get started

Project-based outsourcing

End-to-end testing delivered for a defined scope or milestone.

Advantages:

  • Clear timelines, scope, and cost control

  • Independent validation before launch or major platform changes

  • Minimal management effort from your internal team

Best for:

Launches, major updates, or complex integrations.

Get started

Why choose us as your media buying platform testing company?

Over 500,000 project man-days successfully delivered.

We take full accountability for our work.

A range of value-added services at no extra cost.

Free test trial. Try us before making any payment.

Our engineers are senior testers with strong autonomy and self-starting ability.

With a 96% retention rate, we offer stable teams, compared to the industry average of 80%.

Extensive testing lab with a wide range of environments, platforms, and devices.

Access to a technology community of over 1000 QA engineers and experts.

Because small QA gaps create big spend losses

Our approach to media buying app testing

A structured, risk-driven approach aligned with real AdTech platform behavior.

01

Product context alignment

Understand platform logic, revenue flows, and key risks.

02

Critical flow identification

Focus on campaign, bidding, budget, and reporting paths.

03

Rule & data validation

Verify decision logic and calculations under changing conditions.

04

Integration stability check

Ensure reliable behavior across external platforms and services.

05

Scale & resilience review

Validate performance under peak load and partial failures.

06

Clear quality reporting

Provide insights tied to business impact and release decisions.

Here’s what people are saying
about DeviQA

26 reviews

32 reviews

9 reviews

Review

It was so easy to integrate your people with us and we didn't have any problems.

Author

Janosch Greber

VP of engineering at RealTyme

DeviQA helped develop a cybersecurity software platform. Complex automated scenarios test REST APIs through a Faraday library. An SDK application works with Azure, Google Cloud, Docker, and LXC containers.

Yuval Or

Yuval Or

QA manager at Mimecast

Review

DeviQA has always brought us really high quality candidates for us to be able to seamlessly mesh into our team.

Author

Danny He

CEO and founder at Soapbox

DeviQA provides software QA automation engineering support to a QC and QA company. Their work includes sandbox testing, QA, testing automation, DevOps support, and TechOps support.

Alex Ohoussou

Alex Ohoussou

Head of QA & techOPs at QIMA

Review

You guys have always been genuine, flexible and personable.

Author

Ryan Austin

CEO and founder at Cognota

DeviQA has provided application testing services for an HR tech company. The team has managed feature, smoke, and regression automation tests and offered test reports.

Mia Bunjac

Mia Bunjac

QA chapter lead at Renhead Technology

Review

In fact, they have been a part of our success story, helping us grow from six workers 11 years ago to about 1200 workers now.

Author

Raanan Tauber

QA manager at Tipalti

DeviQA provides automatic testing with continuous integration for native and hybrid mobile apps.

Giurea Renato Gabriel P.F.A.

Giurea Renato Gabriel P.F.A.

CTO at Impaktsoft Projekt S.R.L.

Review

They can take my lack of knowledge and I can trust that they will be able to produce something of value.

Author

Ray Alde

Co-founder & cto at Arklign

DeviQA provides QA and testing resources on an ongoing basis. They evaluate architectures and offer both manual and automated testing. The client has also utilized their on-demand developers.

Review

To me, that's above and beyond, I did not expect that to be so smooth and so easy.

Author

Mark Levine

Chief product officer at CYDEF

DeviQA is a dedicated vendor that assists with manual and automated testing on an ongoing basis. They're also overseeing other development projects and supervising the testing portion of those.

Review

They know what they're doing because the people that they send to us are quality people.

Author

Charles Chase

Chief technology officer at Returnmates

DeviQA provided application testing services for an audio editing platform. The team was responsible for continuously testing the UI and functionality of the platform via an automated testing framework.

Review

There is also very good follow up on the engineers and the job they're doing.

Author

Olivier Mayot

Chief technology officer at SimpliField

DeviQA serves as the process improvement partner to a diabetes care and solutions company. They helped scale the client's automated testing and are now working on improving their manual testing framework.

Collaboration process overview

  • 01

    Initial contact. We start by understanding your testing needs and aligning them with your goals.

  • 02

    Assessment. Our experts analyze your current process and propose a tailored improvement plan.

  • 03

    PoC. Try a free proof of concept to see our capabilities in action.

  • 04

    Trial & evaluation. We conduct a trial phase and review the results together.

  • 05

    Contract & QA implementation. Once satisfied, we sign the contract and begin full-scale QA.

  • 06

    Flexible partnership. DeviQA offers scalable solutions to adapt to your business needs.

Ready to connect?

Just fill in your name and email, and we’ll get back to you with available slots

Questions & answers

We start from how your platform makes money, budget pacing, auctions, margins, and build testing priorities around real financial risk, not generic scenarios.
Media buying platforms combine real-time decisions, time-based rules, and money calculations, small defects scale into spend or trust issues fast.
We embed into your delivery flow, focusing QA effort where defects have business impact instead of testing everything equally.
Yes. We validate end-to-end data paths to ensure spend, budget, and performance metrics stay consistent across systems.
We validate rule behavior, boundaries, and invariants, so the system behaves correctly even when results vary.
We focus on resilience: schema changes, partial failures, retries, and safe degradation when partners behave unpredictably.
We validate platform behavior under pressure, ensuring performance controls don’t break spend logic or delivery accuracy.
QA shifts from feature validation to risk control, ensuring scale doesn’t introduce financial or operational instability.
We adapt to your workflows, tools, and release cadence, acting as an extension of your team, not a parallel process.
When platform complexity, integrations, or spend risk grow faster than internal QA expertise can keep up.