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QA services for MarTech

MarTech QA automation for every campaign, trigger, integration and conversion.

DeviQA provides MarTech software testing services for marketing automation, CMS, analytics, email marketing, content marketing, ABM, AdTech, and media buying platforms. Founded in 2010, DeviQA has delivered 600,000+ man-days of QA work for 300+ clients with a team of 300+ QA engineers, and has tested MarTech products for Similarweb, Agorapulse (Playwright automation coverage from 15% to 95%), Sprinklr (2,000+ automated tests), MINT (advertising automation: releases from 1–2 a month to 4–5 a day), RevenueHero (90%+ coverage, regression in 1.5 hours), PhotoShelter, Stravito, KleerMail, Virtual Wild and Superside. DeviQA is ISO 9001, ISO/IEC 27001 and ISO/IEC 20000-1 certified and tests against GDPR, CCPA and consent-management requirements.

MarTech software products tested by DeviQA

DeviQA has provided software testing services for Similarweb, Stravito, RevenueHero, Framer, KleerMail, Virtual Wild, PhotoShelter, Agorapulse, and Superside.

Similarweb - DeviQA client in martech
Framer - DeviQA client in martech

~50% fewer post-release bugs. 700+ regression test cases. 90% of new features covered with tests.

See case study

Photoshelter - DeviQA client in martech
Stravito - DeviQA client in martech
Kleermail - DeviQA client in martech
Agorapulse - DeviQA client in martech

They consistently took the initiative to improve the overall quality of our testing framework.

See case study

Revenuehero - DeviQA client in martech

90%+ test coverage. 200+ automation scripts. Regression completed in 1.5 hours.

See case study

Virtual wild - DeviQA client in martech
Superside - DeviQA client in martech

Our solutions for MarTech software testing challenges

DeviQA addresses inaccurate tracking, broken integrations, automation failures, cross-channel inconsistencies, and data compliance risks in MarTech software.

Bad data

Challenge

40% of marketers lose revenue due to inaccurate data.

Solution

We test tracking and analytics to ensure clean, trusted insights.

Broken integrations

Challenge

Most stacks include 10–20 tools.

Solution

We ensure your CRMs, CDPs, and ad platforms work together flawlessly.

Campaign failures

Challenge

Disruptions hurt revenue and trust.

Solution

We test triggers, workflows, and personalization logic before launch.

Inconsistent UX

Challenge

70% of users switch devices before converting.

Solution

We test cross-platform delivery and behavior tracking.

Compliance gaps

Challenge

GDPR/CCPA violations are costly.

Solution

We test cookie behavior and data handling for full compliance.

Our comprehensive MarTech domain expertise

We deliver comprehensive QA coverage across every layer of modern MarTech software.

Marketing automation platforms

CMS platforms

Marketing analytics platforms

Email marketing platforms

Content marketing platforms

Influencer marketing platforms

Community platforms

Review management platforms

ABM software

AdTech platforms

Media buying platforms

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The scope of our MarTech
testing services

We provide end-to-end MarTech software testing across every layer of the stack. The heaviest work here is integration testing across CRMs, CDPs, ad platforms and analytics tools, tracking and attribution validation, campaign-workflow and personalization testing, and regression automation for stacks that ship weekly.

By platforms

By testing approach

By testing levels

By testing types

Case studies

Partner with us:
see the difference

See all stories
Abbott - DeviQA client

Abbott Laboratories is a global healthcare giant

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Web app testing
Test automation
API testing
Dedicated QA team

  • 90%

    Test coverage

  • 1.6k+

    Test cases created

  • X18

    Faster regression testing run

Read customer story
Compass - DeviQA client

Compass is the first modern real estate platform

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Web app testing
Test automation
E2E testing
Load testing
Mobile testing
+2

  • 85%

    Test coverage

  • 2k+

    Test cases created

  • 2.5x

    Faster regression testing run

Read customer story
Arklign - DeviQA client

Arklign is a dental practice platform

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Web app testing
API testing
Dedicated QA team
Mobile testing
+2

  • 95%

    Test coverage

  • 5k+

    Test cases created

  • 3k+

    Number of critical bugs logged

Read customer story
Tipalti - DeviQA client

Tipalti is a payment automation platform

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Web app testing
Dedicated QA team
DB testing
API testing
Performance testing

  • 12

    Years of cooperation

  • 100%

    Covered performance

  • 2x

    Faster regression testing time

Read customer story
Xola - DeviQA client

Xola is a booking system for tours and attractions

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flag
Web app testing
Test automation
Mobile testing
DB testing
Dedicated QA team

  • 90%

    Test coverage

  • 3.2k+

    Automation test scripts created

  • 1-2h

    Time of regression

Read customer story
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Experience the DeviQA difference

From initial consultation to full-scale QA implementation, we deliver results

MarTech QA engagement models

DeviQA provides three engagement models for MarTech software testing: staff augmentation, a dedicated QA team, and project-based outsourcing.

Staff augmentation

DeviQA MarTech QA engineers join your existing team to expand its testing capacity.

Advantages:

  • Fast access to experienced MarTech QA engineers

  • Scale testing capacity around campaigns and releases

  • Retain control over priorities, tools, and workflows

Best for:

Teams needing temporary capacity or specialized MarTech testing skills.

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Dedicated QA team

A stable DeviQA QA team works exclusively on your MarTech platform and integrations.

Advantages:

  • Retained knowledge of your tools, workflows, and data flows

  • Continuous testing across campaigns, integrations, and releases

  • Testing capacity that scales with your product roadmap

Best for:

Long-term MarTech platforms requiring continuous QA coverage.

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Project-based outsourcing

DeviQA takes ownership of testing for a defined campaign launch, integration, migration, or platform rollout.

Advantages:

  • Clear testing ownership with minimal internal management

  • Agreed scope, timelines, responsibilities, and deliverables

  • Access to the required QA specialists, tools, and infrastructure

Best for:

Defined MarTech implementations, migrations, integrations, or launches.

Get started
Background

Why choose DeviQA as your MarTech
testing company?

MarTech and AdTech clients since 2010 include Similarweb, Agorapulse, Sprinklr, MINT, RevenueHero, Superside and Stravito.

Founded in 2010, DeviQA brings 16 years of software testing experience.

300+ clients served across 40+ software industries.

Start with a free test trial before committing to a paid engagement.

300+ QA engineers backed by a professional community of 4,000+ QA specialists.

96% engineer retention rate, compared with an industry average of 80%.

DeviQA is certified to ISO 9001, ISO/IEC 27001, and ISO/IEC 20000-1.

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Data accuracy. Integration stability. User trust. We test for all of it.

DeviQA’s MarTech software testing process

DeviQA uses a six-step process to validate campaign logic, data accuracy, platform integrations, and release readiness.

01

Analyze the MarTech stack and risks

We map platforms, APIs, customer journeys, data flows, dependencies, and business-critical risks.

02

Define the testing strategy

We define test coverage, environments, data requirements, automation scope, priorities, and acceptance criteria.

03

Configure safe test environments

We configure isolated environments with synthetic or masked data to test workflows without exposing customer information.

04

Validate marketing workflows

We test triggers, segmentation, automation rules, personalization, messaging, and fallback behavior across channels.

05

Verify tracking, attribution, and integrations

We validate events, identifiers, attribution logic, analytics, and data synchronization between MarTech platforms.

06

Automate regression and continuous testing

We automate repeatable workflows, integrate tests into CI/CD, and report failures before production deployment.

Here’s what people are saying
about DeviQA

G2

45 reviews

Clutch

35 reviews

Goodfirms

19 reviews

Video testimonial by Janosch Greber

“It was so easy to integrate your people with us and we didn't have any problems.”

Janosch Greber

Janosch Greber

VP of engineering at RealTyme

DeviQA helped develop a cybersecurity software platform. Complex automated scenarios test REST APIs through a Faraday library. An SDK application works with Azure, Google Cloud, Docker, and LXC containers.

Yuval Or

Yuval Or

QA manager at Mimecast

Video testimonial by Danny He

“DeviQA has always brought us really high quality candidates for us to be able to seamlessly mesh into our team.”

Danny He

Danny He

CEO and founder at Soapbox

DeviQA provides software QA automation engineering support to a QC and QA company. Their work includes sandbox testing, QA, testing automation, DevOps support, and TechOps support.

Alex Ohoussou

Alex Ohoussou

Head of QA & techOPs at QIMA

Video testimonial by Ryan Austin

“You guys have always been genuine, flexible and personable.”

Ryan Austin

Ryan Austin

CEO and founder at Cognota

DeviQA has provided application testing services for an HR tech company. The team has managed feature, smoke, and regression automation tests and offered test reports.

Mia Bunjac

Mia Bunjac

QA chapter lead at Renhead Technology

Video testimonial by Raanan Tauber

“In fact, they have been a part of our success story, helping us grow from six workers 11 years ago to about 1200 workers now.”

Raanan Tauber

Raanan Tauber

QA manager at Tipalti

DeviQA provides automatic testing with continuous integration for native and hybrid mobile apps.

Giurea Renato Gabriel P.F.A.

Giurea Renato Gabriel P.F.A.

CTO at Impaktsoft Projekt S.R.L.

Video testimonial by Ray Alde

“They can take my lack of knowledge and I can trust that they will be able to produce something of value.”

Ray Alde

Ray Alde

Co-founder & cto at Arklign

DeviQA provides QA and testing resources on an ongoing basis. They evaluate architectures and offer both manual and automated testing. The client has also utilized their on-demand developers.

Video testimonial by Mark Levine

“To me, that's above and beyond, I did not expect that to be so smooth and so easy.”

Mark Levine

Mark Levine

Chief product officer at CYDEF

DeviQA is a dedicated vendor that assists with manual and automated testing on an ongoing basis. They're also overseeing other development projects and supervising the testing portion of those.

Video testimonial by Charles Chase

“They know what they're doing because the people that they send to us are quality people.”

Charles Chase

Charles Chase

Chief technology officer at Returnmates

DeviQA provided application testing services for an audio editing platform. The team was responsible for continuously testing the UI and functionality of the platform via an automated testing framework.

Video testimonial by Olivier Mayot

“There is also very good follow up on the engineers and the job they're doing.”

Olivier Mayot

Olivier Mayot

Chief technology officer at SimpliField

DeviQA serves as the process improvement partner to a diabetes care and solutions company. They helped scale the client's automated testing and are now working on improving their manual testing framework.

Contact us

Collaboration process overview

  • 01

    Initial contact. We start by understanding your testing needs and aligning them with your goals.

  • 02

    Assessment. Our experts analyze your current process and propose a tailored improvement plan.

  • 03

    PoC. Try a free proof of concept to see our capabilities in action.

  • 04

    Trial & evaluation. We conduct a trial phase and review the results together.

  • 05

    Contract & QA implementation. Once satisfied, we sign the contract and begin full-scale QA.

  • 06

    Flexible partnership. DeviQA offers scalable solutions to adapt to your business needs.

Ready to connect?

Just fill in your name and email, and we’ll get back to you with available slots

Questions & answers

Yes! We validate triggers, segmentation, and cross-channel automation to ensure everything works as expected. Our MarTech software testing services help prevent failed email sequences, misdirected ads, and data loss.
We conduct end-to-end testing to verify data flow across systems, preventing sync issues, broken APIs, and inaccurate campaign tracking. Our QA services for MarTech software ensure smooth interoperability.
We validate attribution models, analytics dashboards, and reporting features to ensure reliable data. With our QA services for MarTech software, you get accurate campaign insights every time.
Yes! Our MarTech software testing services include security audits, data encryption validation, and compliance checks for GDPR, CCPA, and other regulations, keeping your customer data safe.
Yes! We verify UI responsiveness, push notifications, and mobile campaign tracking to ensure your MarTech platform performs flawlessly across all devices.
Of course! We test translations, cultural nuances, and region-based personalization to ensure an engaging experience for global users.
We validate AI-powered personalization, predictive analytics, and automated decision-making to ensure accurate and relevant content delivery.
Yes! Our MarTech software testing services include load and stress testing to ensure your platform scales effectively, even during high-demand events like product launches.
Campaign and journey workflows (triggers, segments, personalization rules), tracking and attribution (pixels, UTMs, server-side events, consent states), integrations with CRMs, CDPs, ad platforms and analytics, email and push rendering across clients and devices, and reporting accuracy — automated so every stack release re-runs the revenue-critical paths. For Agorapulse we took automation coverage from 15% to 95%.
DeviQA tests marketing, advertising and sales platforms for SaaS vendors and enterprise marketing teams — Similarweb, Agorapulse, Sprinklr, MINT and Superside among them — with dedicated practices for AdTech, chatbots and SalesTech. Engagements start with a free proof of concept on one campaign-to-conversion flow.
DeviQA provides QA services for MarTech worldwide. We have worked in software testing since 2010 and delivered 600,000+ man days for 300+ clients, with 300+ QA engineers on staff and a 96% engineer retention rate against an industry average of 80%. DeviQA is certified to ISO 9001:2015, ISO/IEC 27001 and ISO/IEC 20000-1, all engineers hold ISTQB Foundation Level certification, and clients rate DeviQA 5.0 out of 5 across 100+ verified reviews on G2, Clutch and GoodFirms.